Vancouver-based filmmaker Ian MacKenzie is offering two crowdfunding workshops in San Francisco in early November. Ian is the director of One Week Job, about college grad Sean Aiken who didn’t know what to do for a career. Rather than take the first job that came along, Sean set out to work 52 jobs in 52 weeks. Ian also produced the upcoming documentary Occupy Love, about the revolutions around the world.
Occupy Love crowdfunded over $80,000 through Kickstarter and IndieGoGo. As Ian has written about on Shareable, he believes that crowdfunding is an immensely powerful tool and repesents one of the key pillars of our emerging social and economic paradigm. Details about the two workshops are listed below the video.
Crowdfunding Strategy 101, on Monday, November 5, is a general workshop for anyone interested in crowdfunding. The workshop will cover:
- how and why to start building an audience early
- how to set your campaign goal and reach it
- how to frame your project so it matters and why others should care
- the biggest campaign mistakes and how to avoid them
- how crowdfunding fits into the larger paradigm shift in the world at large
- how to build buzz, approach mainstream media, choose your platform, and pick the rewards
Shooting the Expert Pitch, on Sunday, November 4, is geared specifically for filmmakers. It will cover:
- various pitches videos and why they worked
- the importance of story and how to layer it into your video
- the best length, structure, and platform for pitch videos
- how to get hired as a crowdfunding filmmaker