Calling all Collaborative Consumption companies! I'm speaking at Web 2.0 Expo next month in San Francisco and I need your help.

Building Trust Online, Sharing Stuff Offline Sharing content on the web is old news. The new wave of web/mobile applications is all about sharing physical objects IRL (In Real Life). Services that connect people to share household items, cars and even bedrooms have been all the rage recently. But how do you encourage neighbors to trust each other? Are peer sharing businesses sustainable? Micki Krimmel, Founder of, will share several case studies and highlights from interviews with founders of sharing companies like RelayRides and AirBnB. She’ll analyze what’s required (from technology to branding and marketing) to build a community of trust that supports sharing in real life—and how to make money doing it.

I'm interviewing folks from other companies in the Collaborative Consumption space about how to build trust for sharing communities and sharing those findings on stage at Web 2.0 Expo. Would you like to be included in the talk? Email (micki at or tweet me and we'll set up a phone interview for next week! Thanks, y'all. Together, we are building the sharing revolution.




Micki Krimmel is the founder of a community where you can save and earn money by sharing stuff with your neighbors. Why buy when you can borrow? Micki has

Things I share: I share all my stuff! Check out my inventory on! I also share an office loft in downtown LA called The Idyllic Nerd Commune. If you're looking for space, let me know.