Top image: Rocio Lara.

The fact that Kickstarter recently passed the $1 billion mark for project funding is a crystal clear indication that crowdfunding is a force to be reckoned with. It's worth noting, then, that Kickstarter isn't the only game in town, where that's concerned. All told, crowdfunding platforms raised $5.1 billion… just in 2013.

We all know people and musicians who have raised money for this or that project. But how the crowdfunding movement is playing out in the non-profit sector is yet another nut to crack. Research shows that peer-to-peer fundraising in that world is also exploding. What's, perhaps, most interesting about the findings is that, while individuals raise an average of $534 for a charity, a group effort brings in $9,237, on average. That's power in numbers right there.

For non-profits in search of crowdfunding guidance, the take-aways from the research are pretty compelling, and certainly worth a quick look-see.

Kelly McCartney


Kelly McCartney |

Having won prestigious literary competitions in both grade school and junior high, I attended college with a Scripps Howard Foundation scholarship, earned a BA in Journalism, and interned at Entertainment

Things I share: I seek. I write. I think. I roam. I listen. I care. I wonder. I help. I flirt. I try. I dream. I grow.