Rich is a founding partner at Claro Partners in Barcelona, Spain. Claro's mission is to transform understanding into value for people and for business. With over 15 years of professional experience in user-centered innovation, Rich uncovers insights about latent user needs and desires, and turn these insights into innovative new products, services, experiences and business models. He believes that a focus on creating meaningful experiences for consumers leads to brand differentiation, loyal customers, and successful businesses. Rich has led teams in research, ideation, and implementation of new concepts. His preference is to tackle complex problems that turn on major societal and technological changes.
