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Neal Gorenflo is the co-founder and publisher of Shareable Magazine, a nonprofit online magazine about sharing. As a former market researcher, stock analyst, and Fortune 500 strategist, Neal is perhaps an unlikely voice for sharing. An epiphany in 2004 inspired Neal to leave the corporate world to help people share through Internet startups, grassroots organizing, and a circle of friends committed to the common good.
During this career shift, Neal worked on sharing Internet startups including peer-to-peer asset sharing platform Moogul.com, an online DVD exchange lead by Sunil Paul, a spinout of Cisco's corporate asset sharing platform, and white label asset sharing platform Divvy.com. Neal also worked for green social network Care2.com and FAS.research. At FAS, he lead a social network analysis project to help The Packard Foundation develop a sustainability strategy for the agriculture industry. To build community in the space, he co-organized The Abundance League monthly salons in San Francisco between 2005 and 2010. Through his exploration of sharing, Neal met those who would co-found Shareable with him.
Neal has become an expert on the sharing economy through entrepreneurship, research, writing, speaking, and as a avid practitioner. He has consulted with Institute for the Future, Claro Partners, Clorox, Lowe's Home Improvement, and numerous collaborative consumption startups. His expertise on and experiences in sharing have been featured in Fast Company, Sunset Magazine, NBC Nightly News, and CBS Consumer Watch. He is a sought after speaker with recent appearances at SXSW, Sustainable Brands, SOCAP, and ShareNY. His recent writing is featured in YES! Magazine, The Urbanist, and the anthology Open Design Now. He is co-editor of the anthology Share or Die: Voices of The Get Lost Generation in the Age of Crisis, which is being released in Spring 2012 by New Society Publishers.
In addition to his work at Shareable, Neal serves on the board of nonprofits Independent Arts & Media and ForestEthics, and is a Strategy Fellow at FAS.research and a member of Stanford's Persuasive Technology Lab. Neal earned a masters at Georgetown University's Communication, Culture & Technology program, the first graduate program to explore the impact of the Internet on society. He lives in Mountain View, California with his wife Andrea and son Jacob.
Please contact Neal at neal@shareable.net or @gorenflo on Twitter for speaking, consulting, or press inquiries.
For more about sharing, read his data packed article "10 Ways Our World is Becoming More Shareable" plus Shareable and Latitude Research's report "The New Sharing Economy."




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