But we just heard about Rent the Runway, which puts the UK report’s recommendations into action. Modeled on Netflix, women can rent haute couture for $50 to $200. "Your dress will appear on your doorstep, in two different sizes," says the site. "Just to be safe."
After the event, you just "put your dress in our handy pre-paid package and drop in the nearest mailbox," says Rent the Runway. "We take care of the dry cleaning!"
I wonder how small the carbon footprints of these dresses can really be, with all that shipping back and forth; the main appeal of this service is obviously to make temporary luxury affordable, not to fight climate change. Even so, it seems like a step in the right direction towards a culture of sharing.