We’ve mentioned the clothes swapping network ThredUp as well as a new report from the UK that says clothes sharing is "the secret weapon" against climate change.

But we just heard about Rent the Runway, which puts the UK report’s recommendations into action. Modeled on Netflix, women can rent haute couture for $50 to $200. "Your dress will appear on your doorstep, in two different sizes," says the site. "Just to be safe."

After the event, you just "put your dress in our handy pre-paid package and drop in the nearest mailbox," says Rent the Runway. "We take care of the dry cleaning!"

I wonder how small the carbon footprints of these dresses can really be, with all that shipping back and forth; the main appeal of this service is obviously to make temporary luxury affordable, not to fight climate change. Even so, it seems like a step in the right direction towards a culture of sharing.

Jeremy Adam Smith


Jeremy Adam Smith

Jeremy Adam Smith is the editor who helped launch He's the author of The Daddy Shift (Beacon Press, June 2009); co-editor of The Compassionate Instinct (W.W. Norton

Things I share: Mainly babysitting with other parents! I also share all the transportation I can, through bikes and buses and trains and carpooling.