Daniel Pink explains why people are motivated to do demanding cognitive work – such as software programming – for free. The science indicates that it has to do with our deep need for purpose, mastery, and autonomy that overshadows money as an incentive in certain situations.
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The video makes a powerful argument that a society set up for contribution to the common good may suit us better than one that assumes we are rational self-maximizers. The video is based on Pink's new book, Drive.
Teaser image by kk+.
