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Facebook has been all atwitter recently over a post on Jalopnik that features an invisible bike helmet. Developed by a Swedish design team over the course of seven years, the Hövding helmet has made quite a splash because, let's face it, NO ONE likes to wear a bike helmet. Many riders wear one anyway, but they don't like it.

A whole other faction of folks shun biking altogether in places where helmets are required by law, a phenomenon that has been supported by various studies which look at the helmet habits of riders who own a bike versus those who use bikesharing programs. 

While the Hövding team definitely deserves a hat tip for their dedication and ingenuity, the cost for their helmets is going to need to drop from the current $535 (399) price tag if they're going to truly revolutionize biking in the way they hope. And such an incredibly cool product deserves revolutionary status.

Kelly McCartney

ABOUT THE AUTHOR

Kelly McCartney |

Having won prestigious literary competitions in both grade school and junior high, I attended college with a Scripps Howard Foundation scholarship, earned a BA in Journalism, and interned at Entertainment


Things I share: I seek. I write. I think. I roam. I listen. I care. I wonder. I help. I flirt. I try. I dream. I grow.