With a background in marketing, advertising, and graphic design, Nelly Baz shifted from designing commercially-oriented projects to tackling social challenges and problem-solving after acquiring her Masters in Strategic Design for Politecnico Di Milano, Italy. While living in Milan, she consulted alongside Make A Cube finding sustainable solutions with social innovation start-ups for Expo Milan 2015 aiming to turn the latter into a smart city.
Being a passionate design researcher in open governments, the sharing economy, collaborative prosumption, Nelly became an active member of OuiShare, the global community of the sharing economy. She relocated to Beirut and became Lebanon's country connector for OuiShare, accepting the challenge to build Beirut's collaborative community, and simultaneously co-founded hbr creative platform where she managed the design hub during its first two years of launching. In June 2016, Nelly was assigned to head the programs committee at ISOC-LB, after being elected as a board member at the Internet Society | Lebanon Chapter. Today, Nelly works as a freelance strategic designer and consultant for startups and projects with a sustainable social aspect.