A consistent theme here at Shareable is that sharing begets more sharing. Rachel Botsman's story about the Santa Rosa tool library, "Is Sharing Contagious?" is a good case in point. Read more »
There is a powerful social aspect to sharing. It may seem obvious, but it takes two people to share. And sharing works even better with three, five, ten or even 50 people all sharing in group format. Sharing is social. Read more »
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