Shareable’s Community Helps to Shape Its Future
07.31.12, 4:12pm Comments (5)

Last Friday, July 27, members of Shareable’s community of readers, writers, commenters, and sharers in the San Francisco Bay Area spent the entire afternoon giving us fantastic feedback about how Shareable can better serve the sharing movement.

Thank You, Thank You, Thank You

All of us at Shareable extend a huge thank you to the 17 of you who generously donated your Friday afternoons: Alpha Lo, Betsy Morris, Cat Johnson, Caterina Rindi, Doris Tang, Elliot Harmon, Eric Irvine, Jeffrey Lim, Kenn Burrows, Marc Tognotti, Maura Dilley, Monisha Mustapha, Nicole Gaetjens, Raines Cohen, Sean Kolk, Tim West, and Vivian Wang. Finally, Shareable extends a big thank you to Allen Gunn and Aspiration for generously donating facilitation for the event.

Asking the Questions to Help Spread the Sharing Movement

Attendees were a microcosm of the sharing economy. Attendees began by addressing some tough questions. Is Shareable and the sharing movement a bubble? Are we preaching to the choir? After asking the big questions—which are important for Shareable and the larger sharing movement to be cognizant of—they asked how Shareable can play a role in the challenges that the sharing movement faces.

Our community brainstormed what was important to talk about. Here, attendees categorize the dozens of Post It notes they generated.

The event used a participant-driven agenda in which participants told us what was important to talk about. The overarching theme was how to use Shareable to educate people and get them connected and engaged online and offline. The feedback was focused around three questions that are listed in the next three sections.

Which Content Should Shareable Prioritize?

Participants in the content priorities session had helpful guidance:

  • It’s important to focus on people and how they share, and also to continue covering how entire communities—such as Detroit—are sharing.
  • Nicole Gaetjens pointed out that controversy is good and not something to be feared, as it shows what people are passionate about.
  • Sean Kolk emphasized that Shareable must consider both new users and returning users. Returning users want a lot more meat and substance in articles.
  • Elliot Harmon suggested that it would be cool to have some kind of visibility into which stories and types of stories get the most views and response on Shareable—but to do it in a way that’s more clever or introspective than just a “Most Popular” list.

Want to see more details? Here are the raw notes from the content session.

How Can Shareable Support Offline Community Engagement?

The offline community engagement session had twice as many attendees as the other two sessions, which shows that there is an interest in more offline engagement among Shareable users. The group had many ideas which they distilled into four great suggestions:

  • Vivian Wang recommended having a place on the website where people can post and find event listings in their area.
  • Shareable could facilitate a monthly SHARE day. These could include speakers, gift circles, book club meetups, musicians, and more.
  • Shareable could have more conferences and workshops. Alpha Lo and Kenn Burrows recommended using a train-the-trainer approach so that people can bring it back to their community.
  • Shareable could organize an (Inter)National Share Day. As Cat Johnson suggested, this could include events all over the world, but could also lend itself to individual participation by asking people to look at how they could share more.

As Kenn pointed out, these ideas for community and neighborhood engagement shouldn’t use a top-down model, but would instead come from communities themselves. Alpha added that Shareable’s role would be to facilitate different demographics and people to do whatever they most want, and to help get it all publicized.

Want to read more? These are the raw notes from the offline community session.

How Can Shareable Enable Users to Better Collaborate on the Website?

The online collaboration group said that it’s easy to have people discuss online, but that Shareable should consider other ways for people to engage online. Participants in the session came up with recommendations for how to connect people online, get users to try different types of sharing, and to meet up offline.

  • Doris Tang suggested that Shareable look into making network information visible to users so that they can see who they are connected to and how to find each other.
  • Doris recommended having more calls to action on the site (e.g. try carsharing this month) in order to get people to participate in the sharing economy. Eric Irvine suggested that this could be gamified for individuals and groups (such as schools).
  • Maura Dilley pointed out that mixing together online interaction with offline interaction is the “special sauce” of community. People could connect on Shareable online in order to then be able to connect offline. This could include parties, meetups, or volunteer opportunities, because as Doris pointed out, people don’t join organizations or movements just to be cerebral all the time.

Eric asked how we engage people who aren’t familiar with sharing so that we’re not just preaching to the choir. He mentioned the group’s “Sharing Sherpa” idea for one-on-one online chats with volunteer guides; these would pop up on the website and the guides would help out new users who are getting started with sharing.

Want to dive deeper? Here are raw notes from the online collaboration session.

Everyone shared a final bit of advice in the closing circle.

Next Steps

In an effort to engage you, our community, in shaping the future of Shareable, we'd like to continue to solicit your feedback by hosting online meetings for those of you who couldn't join us in person.

Next week, Shareable will hold two online meetings to discuss the feedback we received at Friday’s San Francisco event and gather additional input from those of you—readers, writers, commenters, and sharers—in other parts of the world. The two meetings will have the same format but are scheduled to better reach people in different time zones. The meetings will last for one hour. We’re finalizing the details, so please keep an eye on this website for more details.

Meeting #1 – Asia Pacific

  • August 7 at 8:00 PM San Francisco (PDT)
  • August 7 at 5:00 PM Honolulu (HAST)
  • August 8 at 08:30 Mumbai (IST)
  • August 8 at 11:00 Beijing (CST)
  • August 8 at 13:00 Sydney (EST)
  • August 8 at 03:00 GMT/UTC

Meeting #2 – Africa, Americas and Europe

  • August 9 at 8:00 AM San Francisco (PDT)
  • August 9 at 11:00 AM New York (EDT)
  • August 9 at 12:00 noon Rio de Janeiro (BRT)
  • August 9 at 16:00 London (BST)
  • August 9 at 17:00 Berlin (CEST)
  • August 9 at 17:00 Johannesburg (SAST)
  • August 9 at 15:00 GMT/UTC

If you’re interested you can also review the full notes from the event.

What Do You Think?

Please share your feedback in the comments. Which ideas make the most sense to you? Do you have other ideas to share?

 

Thanks to Milicent Johnson and Neal Gorenflo for their notetaking and collaboration on this article.

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Comments

Firstly, THANK you for considering people in awkward time zones (from the North American/European perspective) and giving folks in those areas a chance to participate. I'll be at work, but hope to be able to quarantine the time :)

Further to Doris's and Maura's points, merge the idea of the GreenMap (www.greenmap.org) and sharing by capturing sharing activity with a ShareMap, that anyone from anywhere in the world can access/contribute to, to drive offline engagement.

You're welcome, Sharon! We're trying to be as inclusive as we can, and I welcome suggestions of how we can do a better job of that. I hope you'll be able to join us for one of those webinars (the one that takes place during your work day -- not the one that will be the middle of the night).

Thank you for the idea of a ShareMap. Noted. We welcome all the ideas that people can generate!

Although I have liked Shareable on Facebook and regularly look at your website, I did not know about this event. I am pretty sure I would have attended it, if I had been in town (which I was not).

I want to share a story from the long-ago time when I went to a Unity Church. Unity, technically Christian, is a woo-woo kind of Christianity. People of many faiths come together at Unity Chuurches, at least the ones I have experienced. I am sure there is a wide range. I started going cause I had a five year old and, having been raised with regular church-going (I went to religious school K-12), I felt like she needed some kind of spiritual mentoring from someone other than me. Our Unity Church, Unity Christ Church in Golden Valley, MN. built their Sunday School curriculum around The Wizard of Oz the year my kid was five. That was a church I could take my kid to . . and so I did.

I was introduced to all kinds of spiritual paths during my Unity years. This is a longwinded tale but I tend to tell longwinded tales. Sorry if this drags on for anyone reading.

One of the things our Unity Church did once a year was have Circulation Day. Unity's teachings focussed heavily on prosperity -- not on making money, but on trusting that this amazing cosmos we inhabit will always provide our needs, as long as we are able to be open to having our needs met. Sometimes, for example, a person willfully chooses to remain homeless, even when offered housing. There is a very wide range of what it means to be human. One of the biggest mistakes I think human communities make is to give into the impulse of wrongly concluding there are right ways and that 'everyone' should do the right thing. We don't really know what anyone else's karmic destiny is. We don't know what is right for others. We can't. Many humans think they know and that is, in my humble opinon, where lack, conflict and, ultimately, war, find openings. We don't really know the karmic destiny of a person who is homeless. For all we know, esp. if reincarnation actually happens, a person has chosen homelessness for the karmic lessons and that the karmic lessons of homelessness will perfectly serve them in a future, as-yet unforeeseeable lifetime. I kinda like seeing life through the filter of much mystery. It makes it a little easier to ignore some of the hard things, like war, hunger, excess wealth, capitalism. When I try to remember that there is endless mystery, in all things, sometimes -- not always -- I can trust that all is unfolding as it should.

Trusting that spirit/cosmos/love will provide is behind many religious teachings, such as the miracle of the loaves and the fishes or the gobsmacking glory that this earth provides food. I love the idea of manna from heaven. I happen to believe there is manna from heaven but some folks, stereotyped in the 1% that siphoning imbalances shares of the earth's bounty away from the 99%, do not trust that there will be manna tomorrow so they, in fear, stockpile wealth.

The sharing economy is, in my humble opinion, really about trusting that there is enough for all and if we share what there is, there will always be enough.

Anyway.

My old Unity Church used to have a Circulation Day. They had Circulation Day during Golden Valley Days. Golden Valley is the name of the suburb of Minneapolis where this Unity church is located. Golden Valley is not a magical or mystical name but it is a lovely name for a suburb, is it not? Since Circulation Day was held in conjunction with Golden Valley Days, an annual, weeklong community celebration, our church was able to use the nearby high school gymnasium for free for Circulation Day. Later, the suburb cancelled Golden Valley Days and our church cancelled Circulation Day: it was far too expensive to rent the gym for a whole week,, and it took a whole week to receive all the donations and arrange them for the big day. :-(

I loved the idea behind Circulation Day. We invited everyone in our church to let go of everything they owned that they had not used in the past year, trusting that if they ever needed it again, they would once again be able to have that thing. For my first Circulation Day, I dug deep. I released quite a lot of stuff. At the time, I was sharing a house with another single mom and many of my belonging were in storage. I let go all my stored stuff, trusting I would have more when I needed the stuff again. It was scary but I guess I was in a mood to take big leaps.

One nice little story: as I went through my storage closet for things to release to Circulation Day, I found a tea pot I had never used. Someone had sent me a Mother's Day bouquet that had come in the teapot. I already had other teapots and had never used this one. So I decided to release it for Circulation Day. But my instinct urged me to look in the teapot, which I had never done. Inside it were eight one hundred dollar bills. My mom had sent me that bouquet and, apparently, she had tucked eight hundred bucks in it. That money had sat in my storage closet a couple years! I gave away the teapot but I kept the money which, of course, I needed at the moment I found it!!!

That money converted me to the work of sharing, or of Circulation Day. I ended up coordinating the event for my church for several years. I became known as the Circulation Day lady. My kid was constantly warning me what things of hers i could not give away in my sharing, circulating fervor.

Our Circulation Day became massive. I opened the gym, which I could do because it was summertime, for drop off hours every day for a week. It was a ton of work to display all the donated stuff.

And then on Circulation Day, anyone who wanted to could come and take whatever they wanted. No money changed hands. The gym was mobbed with folks looking for bargains. Not everyone, I suspect, approached the event with inner reverence. I happen to believe humans should approach everything they do with reverence and if they did, well, things would improve all over and way way faster.

I like the idea of Circulation a tad more than sharing. The word circulation reminds me that nothing in life is fixed, all is static. We know this from physics. We live in an undulating, always moving universe: what if we are supposed to circulate all energy, including the energy of unused pots and pans and furniture and fruit tree surplus, etc?!!

Anyway, I suggest that instead of convening events like last week's to talk strategy for your organization -- which is a good thing and yes, you should keep having such days -- that shareable initiate a regular event, and hopefully do this in many cities, to create circulation opportunities or gift circles. A healthy organization uses multiple feedback loops, constantly asking itself who it is, what is its mission, how to advance its mission and has the mission shifted? Keep having such strategy meetings. You need those. But there are so many more things you can do to advance the idea of a sharing economy. Create opportunities to share. How about clothing swaps that women do these days? My former biz partner and I started having clothing swap parties back in the eighties: now they are run as a business by some. Clothing swaps are the ultimate in circulation (or sharing? I am not sure)

If I had attended, I would have urged Shareable to initiate a series of events like circulation day -- not quite the same as a gift circle, although gift circles are also fantastic. I belong to a gift circle and would like to belong to more. I have much to give and I need to receive much!

I like the idea of circulating, which is distinct from sharing. A tool sharing library is great. Letting go of tools one no longer needs, though, might not be sharing. It might be circulating.

I live in a building with a great rooftop garden. Our building gave residents a $100 budget for the garden's first year. With that budget, we had to buy tools, like small hand trowels, a shovel, whatever. But a member of our garden group had given up a whole house and he had tons of tools. He gave us many tools: he did not share them, he circulated them.

I like the idea of circulating. Sharing is great. I think we will see more and more sharing economy efforts, such as shared cars, shared tools, child-care co-ops, co-housing arrangements. When I lived in co-housing, I could trust that anything I needed existed in my co-ho and I could share it.

With public edible food forests, community gardens, gift circles, citycarshare, and more, sharing is the future.

Still, I like digging a little deeper and circulating things I no longer need as opposed to sharing them.

Libraries circulate. I like that model.

In order for sharing to expand, I think it might be beneficial to separate sharing from economics. I think we have to shed the economic carcass that has been damaging human culture, shed it the way a snake sheds old skin -- just leave the federal reserve economy behind and create something so new that new language is needed to reference it.

Thank you for your thoughtful response and inspiring story, Tree! I really like the idea you share of circulating stuff, in the same way that the entire universe is always in flux. Lots of stuff to chew on in your comment, and I appreciate that you framed it that Shareable should keep doing strategy but add more opportunities/events/etc. for people to do more sharing.

I'm pleased to note that your comment further amplifies with what we heard loud and clear at our July 27 event. In particular, the Offline Community Engagement and Neighborhoods group (http://www.shareable.net/notes-from-shaping-shareables-future#session2) told us that they'd like to see Shareable facilitate a monthly SHARE day and an (Inter)National Share Day. These folks want it to be organized in a way so that communities can do and manifest what they're most interested in and most need. So I'm picturing that some community out there might do a Circulation Day, similar to what you did in Golden Valley. And I bet that "Circulation" will resonate with more than a few people reading this -- it certainly does for me!

I want to give a big tip of the hat to Alpha Lo for these ideas, as well as Caterina Rindi, Cat Johnson, Jeffrey Lim, Kenn Burrows, Marc Tognotti, Monisha Mustapha, and Vivian Wang. There are more of their ideas in the notes (see the link I included above). And thank you, Tree, as well!!! I'm sure that others will have more to add.

Finally, please let me know if you're interested in posting anything in our Community Blog. I bet you might have some stories and ideas to share with Shareable's readers that could go beyond the article comments. You can reach me at seth (at) shareable (dot) net.

Great job!

It is awesome to read all these feedbacks and ideas. I wish I could have been there... I'm really looking forward to meet in real life with people like you to talk about the Sharing Economy (S.E.), I'm pretty tired of the laptop, I miss the human touch! : )

I feel the best way of spreading the S.E. is leading by example, as usual. First with our families, friends and neighbors, then within the S.E advocates: readers, writers, speakers, fans, etc... and also strangers, why not?

We talk about sharing and collaboration so, if we really want a revolution, we should share and collaborate in a deep and real way, creating strong relationships between us, creating local offline sharing communities for mutual support and do things that we love, to enjoy our time together and feel happier because this strongest human connection.

We should show the world the benefits of the S.E., they need to SEE not to believe. When others witness these benefits, when they notice we are having and amazing life then they will like to join us... or maybe not, but at least we will have an amazing life, no? : )

Thanks everyone for being part of this! If you come to Barcelona please contact me, I will be glad to share my life in this amazing city.

Hasta pronto!