Every December JWTIntellingence releases their annual forecast of things to watch in the year ahead, and they have a history of being right on the mark. In the past JWT's trendspotters called the Foursquare boom, the rise of crowdfunding and services like Kickstarter.com, as well as the expectation to be hearing a lot more about WikiLeaks.
NeighborGoods is excited and honored to be included in JWT's 100 Things to Watch in 2011. Many items in the presentation are focused on new technology, but the list covers a broad range of topics from consumer trends to up-and-coming musicians.
No. 51 (slide 60) predicts the growth of micro-businesses created through sites like Airbnb and NeighborGoods in 2011. No. 70 (slide 79) discusses a rise in car sharing, but of course we believe that Collaborative Consumption is spreading on more than just the automobile front. There's also an overwhelming theme throughout the presentation of more socially and econonmically responsbile business trends including the adoption of more "buy one, give one away" business models (No. 16) and tube free toilet paper (No. 94).
The presentation makes some interesting predications and highlights some really exciting trends. All of which makes it look like we are going to be in for great year!